Understanding the Marketing Environment | couponradarr

DIPLOMA

bySales & Marketing

Understanding the Marketing Environment

5-6hrs

beginner level

Whether you are just starting out as a sales professional or as a marketing analyst, this free online course will afford you a crucial understanding of the factors that influence a firm’s marketing operations. You will learn the skills of marketing in a borderless economic world and how to properly adapt product positioning in the global market. By completing this course, you will gain the skills needed to become a certified sales consultant.

Understanding the Marketing Environment

Learn about effective product positioning and marketing in a borderless economic world with this free online course.

Marketing Research

In this module, you will examine the important factors to consider for effective global business operations and how to craft a successful worldwide marketing program. You will consider the challenges and importance of good marketing research, and how to develop an effective research plan from accurate data sources. You will consider the product levels in customer value-hierarchy, then, the methods for classifying products and services into broad categories will be discussed.