bySales & Marketing
Public Relations: Optimize Systems Theory and Stakeholder Management Practices
This free online course in public relations teaches you how to optimize systems theory and stakeholder management practices. PR is the practice of protecting and enhancing the reputation of an organization or individual. In these modules, you will learn about organizational principles, stakeholder prioritization, the research practices of modern public relations, the organizational theory of PR and more.
Public Relations: Optimize Systems Theory and Stakeholder Management Practices
See how to protect and enhance your organization's reputation by understanding how to manage important stakeholders.
This free online course in public relations teaches you how to optimize systems theory and stakeholder management practices. PR is the practice of protecting and enhancing the reputation of an organization or individual. In these modules, you will learn about organizational principles, stakeholder prioritization, the research practices of modern public relations, the organizational theory of PR and more.
Public Relations and Organization
In this module you will learn the organizational theory behind PR. In order to do so you will examine the organizational factors and structures that apply to public relations. You will also learn about how the systems theory approach and the stakeholder management approach impact PR policies.
Identifying and Prioritizing Stakeholders and Publics
Public Relations Research - The key to Strategy
Course assessment
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