bySales & Marketing
Media Planning and Strategy for Advertising
Do you want to know the most effective advertising medium to promote your products and boost return on investment? This marketing course provides the training and skills you need to become a master media planner and an expert at creating successful ads. We explain how to engage with your audience via a range of media platforms. We also teach you how to drive sales with fail-proof advertising campaigns and strategies driven by market research.
Media Planning and Strategy for Advertising
This free online course explains how to conduct market research and develop marketing campaigns as a media planner.
Do you want to know the most effective advertising medium to promote your products and boost return on investment? This marketing course provides the training and skills you need to become a master media planner and an expert at creating successful ads. We explain how to engage with your audience via a range of media platforms. We also teach you how to drive sales with fail-proof advertising campaigns and strategies driven by market research.
Tenets of Media Planning and Advertising
This module reviews basic media terms and concepts and the steps in media planning, from media buying to scheduling, plan implementation, and post-evaluation. You will study the various forms of media, including their classification, strengths, and limitations, as well as their characteristics and impact on local advertising and internet marketing.
Course assessment
AD
Related
Articles
10 Best Go (Golang) Courses for 2025
8 Best Ecology Courses for 2025: How Species and Systems Interact
7 Best Free Haskell Courses for 2025
After Academia and Finance, Coursera Turns to Amazon for its Next CEO
How Online Course Platforms Track Learners in 2022
Coursera 10-K Highlights: Lower Partner Revenue Share, 1k+ Employees
Recommended Related
Courses
bySales & Marketing
General Data Protection Regulation (GDPR)
Start learning
View Details
bySales & Marketing
Customer Service Skills
Start learning
View Details
bySales & Marketing
ISO 37301:2021 - Principles of Compliance Management Systems
Start learning
View Details
bySales & Marketing
Principles of Marketing
Start learning
View Details
bySales & Marketing
B2B Customer Success Management
Start learning
View Details
bySales & Marketing
Retail Management: Merchandising, Sales and Customer Communications
Start learning
View Details
