DIPLOMA
Diploma in Marketing Analytics
bySales & Marketing
Diploma in Marketing Analytics
time15-20hrs
levelbeginner level
Diploma in Marketing Analytics is a free online course that offers an in-depth understanding of R programming and other marketing tools. You will learn about recommendation engines and the influence of demands and needs as well as wants on consumer behaviour. You will also study customer segmentation and target positioning in marketing analytics. Register for this course today and take your marketing analytics skills to the next level.
Diploma in Marketing Analytics
Learn how to use different techniques in marketing analytics and market mix models in this free online course.
Diploma in Marketing Analytics is a free online course that offers an in-depth understanding of R programming and other marketing tools. You will learn about recommendation engines and the influence of demands and needs as well as wants on consumer behaviour. You will also study customer segmentation and target positioning in marketing analytics. Register for this course today and take your marketing analytics skills to the next level.
Introduction to R Programming
In this module, you will be introduced to the concept of R programming and how it can be used for marketing analytics purposes. You will also be introduced to the functions and reasons for selecting R programming, as well as how you can download the program for practical use.
Consumers Wants
Segmentation, Targeting and Positioning
Demand Focusing and Pricing
Understanding Pricing
Marketing Mix Models and Advertising Model
Diploma in Marketing Analytics - First Assessment
Recommendation Engine and Retail Analysis
RFM and Market Basket Analysis
Customers Churn and Customer Service Value
Text Mining and Sentiment Analytics
Sentiment Analytics
Social Network Analysis and Excel Dashboard
Diploma in Marketing Analytics - Second Assessment
Course assessment

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