DIPLOMA
Understanding Market and Consumer Behaviour
bySales & Marketing
Understanding Market and Consumer Behaviour
time6-10hrs
levelbeginner level
This free online course introduces you to the law of supply and demand, and analyses consumer preference in the marketplace. You will learn about the various factors affecting that law and market equilibrium. You will also explore the indifference curve and learn how to use consumers’ income to write the budget line before analyzing how the consumer reaches equilibrium.
Understanding Market and Consumer Behaviour
Boost your business acumen by studying market and consumer behaviours and preferences with this free online course.
This free online course introduces you to the law of supply and demand, and analyses consumer preference in the marketplace. You will learn about the various factors affecting that law and market equilibrium. You will also explore the indifference curve and learn how to use consumers’ income to write the budget line before analyzing how the consumer reaches equilibrium.
Supply and Demand
In this module, you will learn about the law of demand. The exceptions to the law of demand, notably Giffen goods, will be addressed. You will also learn about the law of supply and the various factors influencing supply.
Consumer Behaviour
Course assessment

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